Marketing the boats we broker
How do we market the boats entrusted to us for sale?
This is one of the most common questions we receive when meeting new clients who want help selling their boat. Since marketing and exposure are central to selling a boat at the best possible price, it is a highly relevant question. Furthermore, we believe this is one of the most enjoyable parts of boat brokerage!
Before we go into the details of how we market the boats we sell, there is one important rule of thumb that always applies: you cannot compensate for a poor product with good marketing. A boat that smells bad or is poorly maintained cannot be sold at a good price, regardless of how successful the marketing is. To a large extent, boat marketing is about sparking interest and then setting the right expectations.
That being said, greater exposure naturally creates better conditions for finding the right buyer who is prepared to pay the desired price. At Båtagent, we have over 20 years of experience in this field and can, through our expertise, network, and established methods, reach all potential buyers. Below, we outline some of the ways we market the boats we sell.
Accurate marketing for boat sales
Boatagent.com – driving traffic to your boat listing
We are proud of Båtagent.se, which attracts highly relevant traffic to the boats we are commissioned to broker. Every day, our website is visited by more than 1,000 people (and significantly more during spring and summer). Our buyers often find their boat right here on Båtagent.se. This is a channel you do not want to miss when selling your boat.
Advertising Platforms
All the boats we broker are advertised on major platforms throughout the Nordics and Europe. For example, boats are exposed on TheYachtMarket.com, Scanboat.com, Blocket.se, YachtWorld.com, DBK.dk, Nettivene.fi, and more.
Facebook and Instagram
We run paid advertising on Meta’s platforms to push boat listings into the social media feeds of our target audience. Unlike other marketplaces, there is no search function or boat listings here; instead, Meta’s algorithms deliver advertisements to the right people at the right time.
Boat Shows
We participate in in-water boat shows where we exhibit boats located in the immediate area that are available for sale right then and there. In Sweden, Open Yard on the island of Orust is the single largest and most successful show to participate in.
Network
Båtagent has around 20 brokers in several countries, providing us with a vast network. While we prefer to advertise boats as broadly and powerfully as possible to maximize the conditions for a successful sale, our internal network is also a vital asset when selling boats.
Are you ready to sell your boat?
You may still have many questions and concerns about selling your boat. Do not hesitate to contact us to get answers to your questions and receive guidance throughout the process. We have helped thousands of other boat owners sell their vessels, so you are in safe hands!
Selling your boat? Contact the broker responsible for the area where your boat is located via the form below.